What It Really Takes to Become the Sponsor of Choice

Sponsors depend on sites to recruit patients, execute protocols, and collect high-quality data. But too often, that relationship is filtered through layers of delegation – leading to startup delays, missed recruitment targets, and site frustration that rarely makes it back to the sponsor.

In this candid panel discussion, research lead Christy Walters (Duke), principal investigator Dr. Julius Wilder (Duke), and former sponsor-side CRA turned site advocate Zina Sarif (Yendou) join Collier Wright (TruTechnologies) to unpack what makes sites want to work with a sponsor – and what’s getting in the way.

You’ll gain a clearer understanding of:

The Start-Up Advantage: Why direct dialogue with sites – especially around budgets and protocols – can accelerate activation and build trust from day one

Fixing the Feedback Loop: How sponsor visibility into CRO handoffs can reduce delays, clarify expectations, and resolve site challenges faster – without undercutting the CRO’s role

The Science of Site Motivation: Why sharing the why behind your molecule helps sites prioritize your trial – and what happens when that passion is missing

What Makes a Sponsor Stand Out: The small habits – like timely escalation, responsive query support, and genuine curiosity – that make sites eager to partner with you again

If you're looking for real strategies to boost recruitment, accelerate startup, and improve trial outcomes – this conversation is for you.